Astrazeneca Pharma Demo App

Immerse had previously developed several complex pharmaceutical manufacturing VR projects for AstraZeneca, covering sensitive procedures and proprietary equipment. Building on that experience, this rapid prototype was created to demonstrate to prospective clients how virtual reality can effectively train pharmaceutical production workers. It simulated clean room operations and standardised manufacturing protocols, while leveraging VR’s immersive qualities to enhance engagement and presence.

Astrazeneca Pharma Demo App

Immerse had previously developed several complex pharmaceutical manufacturing VR projects for AstraZeneca, covering sensitive procedures and proprietary equipment. Building on that experience, this rapid prototype was created to demonstrate to prospective clients how virtual reality can effectively train pharmaceutical production workers. It simulated clean room operations and standardised manufacturing protocols, while leveraging VR’s immersive qualities to enhance engagement and presence.

Astrazeneca Pharma Demo App

Immerse had previously developed several complex pharmaceutical manufacturing VR projects for AstraZeneca, covering sensitive procedures and proprietary equipment. Building on that experience, this rapid prototype was created to demonstrate to prospective clients how virtual reality can effectively train pharmaceutical production workers. It simulated clean room operations and standardised manufacturing protocols, while leveraging VR’s immersive qualities to enhance engagement and presence.

client

AstraZeneca & Immerse

My Role

Lead Interaction Designer

Target Hardware

Meta Quest 3

Date

Jan 2025 - Mar 2025

client

AstraZeneca & Immerse

My Role

Lead Interaction Designer

Target Hardware

Meta Quest 3

Date

Jan 2025 - Mar 2025

client

AstraZeneca & Immerse

My Role

Lead Interaction Designer

Target Hardware

Meta Quest 3

Date

Jan 2025 - Mar 2025

Contributions

Interaction Design & Prototyping

  • Developed onboarding mechanics for first time users: controller orientation, teleportation, guided prompts.

  • Co-led design of modular interactions such as pipetting, microscope inspection and pump assembly

  • Developed end-to-end prototype in ShapesXR with another designer to communicate flow, test early scene logic and environment layout

  • Helped refine user flow and sprint planning based on stakeholder reviews

Concept Development & Environment Layout

  • Collaborated on early room layout concepts to match internal stakeholder requirements: well-lit clean room with skylights and ventilation to simulate real pharma conditions without being overly clinical or specific to actual pharma tools or environments.

  • Provided storyboards and continually adapted design based on interaction updates and script alignment

Production

  • Created core interaction animations such as: hand scanner, airflow machine and microscope observation

  • Aligned and implemented subtle branding with all UI elements to create a cohesive experience

Problem
  • Training for pharmaceutical manufacturing involves complex and high risk scenarios which can be very costly to replicate

  • VR offered a way to simulate sterile environment and ensure procedural accuracy without being on site and using proprietary equipment

  • Users struggled with learning step intensive spatial sequences

Solution

A short feature rich experience that represents a small slice of a larger module of training. This takes place in a pharmaceutical environment, the user needs to identify a contaminated solution and take the correct precautions to assemble the equipment for a new batch.

Key Features

  • Initial no handed interactions that progressively become more complex to ease users in

  • Gloved and non gloved interactions

  • Simplified UX and streamlined room layout to promote spatial cues and tasks

  • Intentional use of colour for interactive items and limited branded colour palette for improved UX

outcome
  • The demo was used at several trade shows, in early stakeholder discussions and pitches

  • Useful design decisions improved useability and streamlined production