Nespresso AAA VR Experience

The Nespresso AAA VR experience was created to educate users about the sustainable coffee journey, from farming to delivery. It aimed to transport customers to a Columbian farm, where they get to explore, learn, and play with the environment and engage in the coffee lifecycle. The experience focused on education through interactivity, narrative and authenticity.

Nespresso AAA VR Experience

The Nespresso AAA VR experience was created to educate users about the sustainable coffee journey, from farming to delivery. It aimed to transport customers to a Columbian farm, where they get to explore, learn, and play with the environment and engage in the coffee lifecycle. The experience focused on education through interactivity, narrative and authenticity.

Nespresso AAA VR Experience

The Nespresso AAA VR experience was created to educate users about the sustainable coffee journey, from farming to delivery. It aimed to transport customers to a Columbian farm, where they get to explore, learn, and play with the environment and engage in the coffee lifecycle. The experience focused on education through interactivity, narrative and authenticity.

client

Nespresso

My Role

Creative Lead

Target Hardware

Meta Quest 1/2

Date

Aug 2020 - Jan 2021

client

Nespresso

My Role

Creative Lead

Target Hardware

Meta Quest 1/2

Date

Aug 2020 - Jan 2021

client

Nespresso

My Role

Creative Lead

Target Hardware

Meta Quest 1/2

Date

Aug 2020 - Jan 2021

Contributions

Creative Direction & Storyboarding

  • Led early concept development and helped define the projects visual identity and emotional tone.

  • Created detailed storyboards and concept art that laid the foundation for the farms narrative

3D Asset Creation & Environment Design

  • Modeled and textured environmental assets including signs, equipment, the old farmhouse, and early farm layout.

  • Optimised layout to display distinct lifecycle stages of coffee within a small surface area balancing visual clarity and performance

  • Developed interactive map assets based on hand drawn poster provided by Colombian coffee farmers

Narrative & UX Planning

  • Shaped the experience and interactive structure.

  • Proposed the use of passthrough vision and subtle UI to highlight biodiversity improvements and environmental impact

Solution
  • VR enabled users to experience the coffee journey first hand, creating an emotionally engaged experience that provided a deeper understanding of the companies sustainability practices.

Key features

  • a guided experience from an NPC across farm environments, interactive storytelling scenes and branded visuals

  • Modular layout for easier implementation for future updates and optimised performance.

  • Supported multiple language rollout (English, French, German)

outcome
  • The completed experience provided an impactful journey that was used in the Nespresso flagships stores

  • Built performant designs that pushed Quest 1 visuals to its peek