Contributions
Storyboarding and Narrative Structure
Led the creation of detailed storyboards of the full user flow
Contributed to core interaction ideas and scene transitions
Concept and Environmental Design
Defined visual direction of environment with Oculus Brand: minimal, high-tech and dynamic lighting
Built 3D environments and textures that aligned with brand Interaction and UX
Designed scene transition and visual cues for users
Developed podium based interaction with proximity fields
Designed varied user interactions to maintain engagement
Collaborated with Producer to steer creative direction and was involved in pitching these changes to the client
Problem
Meta found it difficult to attract new hires to the AR/VR division with the conventional format of presentations and slides to broadcast the companies impact and history
VR allowed new hires to explore Facebook's story in a more engaging and experiential format that encouraged retention and connection.
Optimisation for memory limitations of Quest 1
Balance interactivity with educational resonance
Crucial timing alignment of animations and interactions with narrative
The need to scale the amount of users in one play space whilst still utilising VR capabilities such as: free movement.
Solution
Key Features
Stylised timeline, branded scene transitions, interactive animations and guided VO
A seamless 12-minute interactive journey that covered distinct content and technical information whilst highlighting the unique capabilities of VR in an engaging way.
outcome
The finished experience was used across multiple onboarding events
It was demoed to internal leadership, such as: John Carmack, as an example of immersive brand storytelling.
Improvements could be made to some of the hardware feature interactions, further development of the future of AR, updated product lines