Contributions
UX Design & Prototyping
Co-led interaction and scenario design, planning how users actions triggered feedback, guidance elements and success/failure states
Built and presented design walkthroughs in ShapesXR
Integrated and implemented visual prompts, UI, animations and object interactions
Empathy and Narrative Development
Proposed storytelling tools and relevant scene setting for maximum impact at expo
Balanced realism with the need for it to serve as a positive marketing and training tool
Designed environment (Blocked view from other vehicles, rainy night setting) for increased drama and optimised development
Production
Blocked out animation for crucial timing of crash for larger impact
Used pre-made package assets to layout scene side by side with ShapesXR prototype for accuracy
Problem
Traditional training tools for drivers lacked interactivity leading to disengagement
Removed logistical barriers whilst enabling VR realistic simulations such as: hazard detection, package management, simulated distractions and route navigation
Key Constraints
Creating an impactful and memorable experience within a short demo time
Simple, fail proof controls for smoother user experience
Balance of making users feel distracted and immersed but not overwhelmed
Solution
A rapid built, immersive delivery experience with well thought out distractions and highly impactful crash.
VR UX was refined through early animatics and playtests to ensure it was clear and engaging
Key Features
Distractions: package handling, loud music, phone notifications, route checking and other drivers
Harsh driving conditions to reflect real life challenges
outcome
The finished product was a polished application that impressed key Amazon execs
The project served as persuasive proof of concept for Amazon and future clients like Service Club