Alexion - AHUS & NF1

Two initial projects for Alexion were developed to train doctors and medical sales professionals on the complexities of two rare diseases, supporting their success in communicating treatment options. However, midway through development, the focus shifted; transforming the experiences into educational tools specifically for patients living with these conditions. The delivery of these applications opened up further collaboration with Alexion, including the development of Alexion Pipetting. A training app created to teach pharmaceutical practitioners how to correctly use various pipetting tools and follow best practices, input on this project will be mentioned to support this case study.

Alexion - AHUS & NF1

Two initial projects for Alexion were developed to train doctors and medical sales professionals on the complexities of two rare diseases, supporting their success in communicating treatment options. However, midway through development, the focus shifted; transforming the experiences into educational tools specifically for patients living with these conditions. The delivery of these applications opened up further collaboration with Alexion, including the development of Alexion Pipetting. A training app created to teach pharmaceutical practitioners how to correctly use various pipetting tools and follow best practices, input on this project will be mentioned to support this case study.

Alexion - AHUS & NF1

Two initial projects for Alexion were developed to train doctors and medical sales professionals on the complexities of two rare diseases, supporting their success in communicating treatment options. However, midway through development, the focus shifted; transforming the experiences into educational tools specifically for patients living with these conditions. The delivery of these applications opened up further collaboration with Alexion, including the development of Alexion Pipetting. A training app created to teach pharmaceutical practitioners how to correctly use various pipetting tools and follow best practices, input on this project will be mentioned to support this case study.

client

Alexion

My Role

UX & Design Lead

Target Hardware

Meta Quest 2/3, Pico 3

Date

Mar 2024 - July 2024

client

Alexion

My Role

UX & Design Lead

Target Hardware

Meta Quest 2/3, Pico 3

Date

Mar 2024 - July 2024

client

Alexion

My Role

UX & Design Lead

Target Hardware

Meta Quest 2/3, Pico 3

Date

Mar 2024 - July 2024

Contributions

Environment Design & Spatial Planning

  • Led the design of both environments by prototyping full user flow in Shapes XR. To maintain clarity especially regarding complicated magnification of cellular levels  

  • This design was presented inside Shapes to the align the rest of the team with the vision and interactive elements

Visual Communication & Direction

  • Produced concept art and storyboards to communicate visual direction and design sign off

User flow & Storyboarding

  • Created storyboards that outlined userflow of all key interactions of both applications: cellular magnification, neurofibromatosis cell mutation at the molecular level, interactive game, blood vessel damage animations.

UI/UX Systems

  • Mapped and presented interaction design inside Shapes XR to the align the rest of the team with the vision and interactive elements

  • Created detailed design documents for artists and developers to ensure smoother production

Production

  • Collaborated, edited and implemented 3D animations: exploded pipette diagram, molecular level protein production. 

  • Joined regular meeting with SMEs to interpret changes and communicate with the wider team

Problem
  • Improve learning retention by active engagement of technical and non-technical personnel in learning abstract concepts of rare medical diseases

  • Limited access to pharmaceutical equipment which affects the adoption of learning and practicing of processes

Challenges

  • interpret and communicate complex concepts from SMEs into tangible interactions and accurate animations 

  • Ensure active participation from users to engage audiences in complicated and lengthy information

Solution

Both applications guided users through an emotional and educational journey. It starts with a personal meeting with an individual with a rare disease, followed by interactive exploration of the human body to uncover the disease's causes, effects and treatments. This promoted active participation in the subject matter and deepened understanding through visualisation. 

The Pipetting application lets users investigate, explore and practice with digital replicas of three pharma grade pipettes and pipette aids. Users learned about the different parts of equipment, the application and how to transfer different volumes of liquid, safely and efficiently. 

Key Features

  • Circuit style gamification of NF1 molecular cycle

  • Shooting game to attack virus cells in blood vessel with accompanying educational animation

  • Lever interaction to illustrate aHUS cellular behaviour 

  • Healthy and unhealthy body environments to further highlight causation

  • Practice and assessment modes in Pipetting

  • Accurate volume detection and transfer information

  • Tactile and augmented mapped controls of pipettes

outcome
  • Two narrative driven apps that unified complex subject matter and emotional impact through creative, interactive game mechanics

  • The success of these two projects directly led to follow up work for Pipetting Training